What will I keep from an eBay sale?
An eBay seller fee estimate subtracts selling fees and order costs from seller revenue. The fee basis can include buyer shipping and sales tax even though tax is not seller revenue. Category, Store subscription and seller adjustments can change the schedule.
The formula, explained.
Final value fee = tiered rate × total sale basis + per-order fee Net profit = seller revenue − selling fees − promoted fees − product and fulfillment costs
A worked example
- Model a single $100 sale using the editable standard non-Store baseline in this calculator. Set buyer shipping and sales tax to zero for this example. Assume product cost of $40 and seller-paid shipping of $10, with no promoted listing fee, insertion fee, packaging charge or other costs. Confirm your actual category and account schedule before using this baseline.
- At a 13.6% final value rate, the percentage fee is $100 × 0.136 = $13.60. Adding the $0.40 per-order fee makes total selling fees $14. Seller revenue is $100, so estimated contribution profit is $100 − $14 − $40 − $10 = $36. Dividing $36 by $100 produces a 36% margin for these assumptions.
- Now consider a sale where the buyer also pays $8 in sales tax. Seller revenue remains $100, but the fee basis becomes $108. The percentage fee rises to $14.688, and profit falls to $34.912 before display rounding. This difference is why tax should be entered in the fee basis without being treated as revenue. Custom categories, subscriptions and promoted campaigns require their own applicable inputs.
How to interpret your result
Sales tax can be part of the fee basis even though it is not seller revenue. The standard non-Store baseline uses a lower rate above $7,500. For other categories or Store plans choose custom and enter your applicable tiers.
Common mistakes to avoid
Different eBay categories, subscriptions and seller performance adjustments can change the schedule. Confirm the fee basis for your promoted listing campaign.
Frequently asked questions
What will I keep from an eBay sale?
At the editable 13.6% baseline, a $100 sale with no tax or buyer shipping incurs $13.60 plus a $0.40 order fee. With $50 in product and shipping costs, profit is $36. Sales tax can be part of the fee basis even though it is not seller revenue. The standard non-Store baseline uses a lower rate above $7,500. For other categories or Store plans choose custom and enter your applicable tiers.
How much does eBay take from a $100 sale?
At the calculator's default 13.6% standard non-Store rate, a $100 sale with no buyer shipping or tax incurs a $13.60 final value fee plus a $0.40 per-order fee, for $14.00 total before any promoted listing fee. The actual rate depends on the category and whether the account has a Store subscription, so switch to custom and enter the applicable tier for an exact figure.
Does eBay charge a fee if my listing doesn't sell?
Final value fees only apply to completed sales, so an unsold listing does not trigger one. Insertion fees are separate and can apply per listing regardless of whether it sells. Enter that cost in the optional insertion fee field if your account is past its free listing allowance.
Is sales tax included when eBay calculates fees?
Sales tax collected on a sale can be part of the amount eBay applies its final value fee percentage to, even though the tax itself is passed through to the tax authority and is not seller revenue. That is why the calculator has a separate field for tax in the fee basis, so profit reflects revenue you actually keep.
Do Promoted Listings fees stack on top of the final value fee?
For a sale-attributed campaign, the ad fee applies in addition to the final value fee and per-order fee when an attributed sale occurs. Other campaign billing models require different assumptions. Confirm the campaign's ad rate and billing terms for the specific listing; these are not tied to the category's final value fee tier.
Does an eBay Store subscription change the fee schedule?
A Store subscription can lower final value fee rates and raise the sales threshold before a reduced rate applies, depending on the plan and category. The calculator's standard baseline assumes a non-Store account. Choose the custom option and enter your plan's published rates and thresholds for an accurate result.
Can I change the assumptions?
Yes. All inputs can be edited, and advanced assumptions are available below the main inputs. Use values from the same period and currency. This tool uses US marketplace assumptions; fee rates and costs can be adjusted to your actual terms.
Are my financial numbers saved?
No. Calculations happen locally in your browser. Sharing creates a link containing the inputs, and exporting saves a CSV report to your device. You choose whether to share those artifacts.
Sources & methodology
eBay · Official source ↗ · Fee update log
Learn more about our calculation methodology and estimate limitations.