Know a little more.
Decide a little better.
Practical explanations for the numbers behind your business.
Your ROAS looks good. But are you actually profitable?
Go beyond the ad dashboard and find the number that really matters.
Restock at the right time. Not when it’s too late.
A practical guide to reorder points, lead times and a little breathing room.
Revenue is a start. Know what you actually keep.
Meet contribution margin: the missing piece in your product economics.
What does a new customer actually cost you?
Blended CAC, paid CAC and the LTV:CAC ratio that tells you if it's working.
Is your cash sitting on a shelf?
What inventory turnover actually measures, and what a 'good' ratio looks like.
The invoice price is not what the product costs you.
Duty, freight and the hidden line items that change your real per-unit cost.
Stock sitting in the warehouse is quietly costing you.
The real, often-ignored cost of holding inventory, and how to estimate it.
What eBay actually takes before you see a payout.
Final value fees, insertion fees and ad fees, broken down by what they apply to.
Etsy fees stack up faster than the percentage suggests.
Listing, transaction, payment and Offsite Ads fees, and how they compound per order.
FBA profit is thinner than the sale price suggests.
Referral fees, FBA fulfillment, storage and the break-even price behind every listing.