Is this Amazon FBA product profitable?
An Amazon FBA profit estimate subtracts referral fees, selling-plan allocation, fulfillment, storage, inbound costs, advertising and returns from selling price. FBA charges depend on the product, so enter its actual fee estimate. ROI compares the remaining profit with product investment.
What does the Amazon FBA profit calculator calculate?
Revenue is the selling price per unit. Total cost combines Amazon fees, product cost, inbound freight, preparation, advertising and expected return costs. Estimated profit is revenue minus those entered costs; revenue alone is not profit.
The net margin shown is estimated contribution profit divided by revenue, before unentered fixed overhead and income tax. Break-even price covers the selected referral schedule and entered costs. Fulfillment and storage are product-specific estimates you supply, not live fees. ShopMathLab is independent of Amazon.
Revenue, gross profit and the profit estimate
Selling price is revenue per unit, before costs. Subtracting product cost alone gives a simple gross-profit starting point. This tool also subtracts the entered selling, fulfillment, storage, advertising and return costs. Its estimated profit still needs to cover any fixed overhead and taxes you have not allocated; it is not a complete business net-profit statement.
Use the landed cost calculator to work out freight and duty per unit. If these are already in your product cost, do not enter them again as inbound freight. Check advertising headroom with the break-even ROAS calculator, using costs before advertising.
FBA versus FBM: which estimate should you use?
This tool models FBA costs you enter. It does not look up ASINs or automatically estimate an FBM shipping service. For a product-specific FBA versus merchant-fulfilled (FBM) comparison, use Amazon’s Revenue Calculator. Bring the relevant FBA estimates back here and add your own advertising, preparation and expected return costs.
The formula, explained.
Amazon fees = referral fee + plan allocation + fulfillment + storage + placement Profit = price − Amazon fees − product investment − ads − returns ROI = profit ÷ product investment
A worked example
- Consider a product selling for $30 in a category using the example 15% referral rate. Choose the Individual plan with a $0.99 per-unit charge. Set product cost to $10 and product-specific FBA fulfillment to $5. For this first scenario, set advertising, storage, inbound freight, placement, preparation, returns and other charges to zero so each part of the calculation is visible.
- Referral fees are $30 × 0.15 = $4.50. Total selling and fulfillment charges are $4.50 + $0.99 + $5 = $10.49. Subtract these charges and the $10 product cost from the $30 price: estimated contribution profit is $9.51. With product investment of $10 in this simplified example, ROI is $9.51 ÷ $10 = 95.1%.
- Now add $2 advertising per unit and $0.20 storage per unit. Profit falls to $7.31 before any inbound or return costs. Add those remaining costs from your own product estimate to obtain a useful decision figure. Do not infer fulfillment fees from selling price: dimensions, weight and other program rules matter. Allocate the Professional subscription across expected unit volume if you select that plan instead.
How to interpret your result
Enter fulfillment and storage estimates from the official Amazon Revenue Calculator for the exact product. The break-even price is solved using the selected referral schedule and assumes your entered fixed costs remain unchanged.
Common mistakes to avoid
FBA fees cannot be inferred reliably from the selling price. Include inbound placement, prep, storage and expected returns. Allocate Professional plan costs across your actual monthly unit volume.
Frequently asked questions
Is this Amazon FBA product profitable?
A $30 product with a 15% referral fee, $0.99 Individual plan charge, $5 fulfillment and $10 product cost earns $9.51 before any other expenses. Enter fulfillment and storage estimates from the official Amazon Revenue Calculator for the exact product. The break-even price is solved using the selected referral schedule and assumes your entered fixed costs remain unchanged.
How much does Amazon take from a sale?
Amazon fees vary by category, selling plan and product. Referral fees apply to the total sales price, including applicable shipping and gift wrapping. Enter your applicable referral rate, fulfillment estimate and other per-unit charges; there is no single fee percentage for every sale.
Is the Individual or Professional selling plan cheaper?
Compare the selected plan’s per-unit charge with its monthly subscription allocated across your expected monthly units. The calculator uses the plan you select; it does not choose a plan for you. Confirm current charges and required selling features on Amazon’s official pricing page.
Why does Amazon charge different referral fees for different products?
Referral schedules differ by product category and can include minimums or price tiers. The presets cover Home & Kitchen and Consumer Electronics in the US. For another category, enter your applicable custom rate and minimum; a single custom rate cannot model every tiered schedule.
Are Amazon storage fees included in this calculator?
Yes. Enter storage as an estimated cost per unit sold, using your product’s volume, holding period and applicable season. Allocate the expected storage bill across the units you expect to sell in the same period. Do not enter a per-cubic-foot rate directly as a per-unit cost.
Why does my calculated profit differ from the official Amazon Revenue Calculator?
Amazon’s tool estimates product-specific fees from catalog or package information. ShopMathLab uses the fulfillment, storage and other cost estimates you enter. Use consistent assumptions in both tools. Include applicable advertising, returns and other costs, and avoid counting the same cost twice.
Can I change the assumptions?
Yes. All inputs can be edited, and advanced assumptions are available below the main inputs. Use values from the same period and currency. This tool uses US marketplace assumptions; fee rates and costs can be adjusted to your actual terms.
Are my financial numbers saved?
No. Calculations happen locally in your browser. Sharing creates a link containing the inputs, and exporting saves a CSV report to your device. You choose whether to share those artifacts.
Sources & methodology
Amazon · Official source ↗ · Fee update log
Learn more about our calculation methodology and estimate limitations.